Meet SL!M; our new cream liqueur concept with less calories and sugar

Posted On June 14, 2022

Indulgent, Smooth and with 40% less calories and sugar than a traditional cream liqueur?

Our SL!M concept made it possible and is now available to the spirits industry and brand owners

 

SLIM: SURPRISINGLY LUSCIOUS INDULGENT MOUTHFEEL

The low calorie food & beverage market will continue to grow in the coming years, with consumers limiting their sugar and calorie intake. Creamy Creation has developed a cream liqueur with less calories and sugar than a traditional offering for consumers that want to indulge without the guilt.

 

SUGAR AND CALORIE REDUCTION

The low-calorie food & beverage market will continue to grow in the coming years, with consumers limiting their sugar and calorie intake. Sugar and calorie reduction claims are increasing globally every year, driven by health-conscious consumers looking to indulge without the guilt. According to an Innova Health and Nutrition Survey, 46% of consumers globally say they have decreased their sugar intake in the last two months

 

THE SPIRITS INDUSTRY

Jeroen Huiskes, Global Innovation Manager Creamy Creation explains  “The Alcoholic beverage category is the fastest growing category for launches tracked with sugar reduction claims globally. Cream liqueurs are known for their indulgent and rich flavor profile. We wanted to create a low-calorie, low-sugar option that doesn’t compromise on taste or mouthfeel and has a lighter drinking experience.” Top fastest growing food & beverage category within launches tracked with a “sugar reduction” claim globally.

 

STAND OUT ON THE SHELF

Labeling requirements in alcoholic beverages are starting to change around the globe. In Europe, Nutritional Information must be labelled and in the US food establishments with 20 or more locations are required to list an item’s calorie and nutrition information on both their food & drink menus. 

 

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Bottles of SL!M concept with two glasses