Introducing our first 2022 Innovation: Creamy, alcohol-free and sophisticated

Posted On January 11, 2022

0% Alcohol, 100% Creamy & Sophisticated

We are diversifying the no-alcohol category with a sophisticated, complex and creamy product line.

The Category

The No-alcohol segment has seen tremendous growth in the past years, driven by  the health & wellness trends, which have gained momentum among younger generations.

Jeroen Huiskes, Global Innovation Manager Creamy Creation explains “Due to the recent growth of the category, consumers looking to abstain or moderate their alcohol intake, can now enjoy a complex drink that provides the same drinking experience as an alcoholic drink in a social setting. The category evolved from no alc. gin-like spirits to alcohol-free brown and white spirits, as well as no alc. RTD’s most recently. We wanted to draw the parallel and offer a no alc. cream product to our customers and their consumers that offers the same.”


The B2B concepts are

  • Silk Cream Liq.eur with Maca, which mirrors the traditional cream liqueur meant to be sipped
  • Elderflower Citrus Hops Spir.t Mixer, an herbal cream meant to be mixed as part of a cocktail and a
  • Vegan Piña Col.da, a tropical RTD with real pineapple and coconut cream for consumers looking for a creamy, vegan, adult beverage.

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