The ready-to-drink (RTD) beverage market is booming, particularly in the low ABV (alcohol by volume) segment, as consumers increasingly seek convenient, moderate, and premium drinking experiences. Yet, despite this growth, low-ABV cream-based RTDs have faced significant challenges in gaining a foothold in the market. The key obstacle? The reliance on retort, a high-temperature heat treatment process that has limited the ability of these beverages to reach a wider audience. Creamy Creation, however, is changing the game with its innovative technology for RTDs, which only required pasteurization, making it easier than ever to bring low-ABV cream-based beverages to market.
Retort-Free RTD Beverages: Lowering Barriers to Entry
Historically, producing low-ABV cream-based RTDs has required retort, which ensures product safety and longevity but has significant drawbacks. Retort technology is not widely available, with only a few co-packers offering this service, often at high minimum order quantities (MOQs). This has made market entry for many brands difficult as it’s prohibitively expensive, complex, and logistically challenging.
Recognizing these barriers, Creamy Creation has developed a groundbreaking solution: a technology that eliminates the need for retort but replaces it with pasteurization. Unlike retort, pasteurization is a more accessible process through a broader network of co-packers globally. This advancement significantly reduces MOQs and provides brands with more co-packer options making ultimately allows brands that want to introduce low-ABV cream-based RTDs an easier route to market.
The Future of Low ABV Cream-Based RTDs
With this retort-free technology, the possibilities for low-ABV cream-based RTDs are vast. Brands can now explore a variety of cream-based beverage concepts without the operational limitations that previously held them back. Whether it’s a classic Mocha Latte or an adventurous Mango Carabao, the flavor options are nearly limitless.
Creamy Creation’s innovative approach also extends to the versatility of its offerings. These RTDs are available in dairy, vegan, malt, spirit, and wine-based versions, all of which can be fully customized to meet specific market demands and consumer preferences. This flexibility allows brands to craft beverages that align perfectly with their vision and target audience, ensuring a product that stands out in the competitive RTD market.
Simplifying Production with Pasteurization
The use of pasteurization combined with Creamy Creation’s technology for RTDs marks a significant step forward in the production of low-ABV cream-based beverages. This process simplifies production and opens the door for more brands to innovate in the space.
As Jeroen Huiskes, Innovation Manager at Creamy Creation, explains, “Seeing that there is a clear gap in the market, we came up with a solution and developed an innovative technology that only requires pasteurization. This gives cream-based beverages an easier entry-to-market in the low ABV space.”
Unlocking New Opportunities in the RTD Market
Creamy Creation’s retort-free pasteurization technology is poised to simplify the commercialization of low-ABV cream-based RTDs. By removing the primary obstacles to market entry, this innovation empowers brands to explore new product concepts, cater to evolving consumer tastes, and tap into the growing demand for convenient, premium beverages.
For brands ready to innovate and expand their product offerings, Creamy Creation’s initial launch concepts are available upon request, showcasing the exciting potential of this new technology in the low-ABV cream-based RTD market.
